Stoveguard

Stoveguard

Introduction

Introduction

In 2025, Stoveguard is the leading manufacturer for durable, stovetop protectors to easily clean up cooking mess. They're on a hotstreak of sales and are widely reguarded as the "kleenex" of this space due to first mover advantage and offering a superior product. They offer guards for the fridge, stove, and barbecue.

Year

2025

Industry

Cookware

Scope of work

/

3D animation

/

Editing

/

Motion Graphics

Timeline

3 weeks

Introduction

In 2025, Stoveguard is the leading manufacturer for durable, stovetop protectors to easily clean up cooking mess. They're on a hotstreak of sales and are widely reguarded as the "kleenex" of this space due to first mover advantage and offering a superior product. They offer guards for the fridge, stove, and barbecue.

Year

2025

Industry

Cookware

Scope of work

/

3D animation

/

Editing

/

Motion Graphics

Timeline

3 weeks

Challenges

Challenges

Challenges

Great product, unmet perception.

Stoveguard came to us with a superior product but an underdeveloped presence. As a new company in a young industry, they quickly realized that sales wouldn’t come without first educating customers on what the product is, who it’s for, and the problems it solves. After spending $30,000 on a physical shoot for their website, ads, and media—with little return to show for it—they turned to 3D as a smarter solution. The goal was clear: elevate their brand’s look and feel to match the quality of their product and strengthen its positioning in the market.

Solution

Solution

Solution

15 seconds to educate, engage, and convert.

We worked closely with Stoveguard’s team to identify customer pain points and analyze their sales funnel to uncover sources of friction. As a new product, the main challenge was simple: customers didn’t understand what it was or how it worked. Using that insight as our foundation, we created a concise 15-second ad demonstrating its use case, which ran across Instagram, Facebook, Youtube, Mountain TV, and other channels.

Results

Results

Results

15M impressions, $250K in sales, and a 6,150% return.

Following Stoveguard’s initial product launch, they redirected funds toward marketing. Their video ran across multiple paid channels, generating 15 million impressions, a 3.8 ROAS, and approximately $250,000 in sales—measured using engaged view and 7-day view attribution. This investment in our services delivered an impressive 6,150% return. That’s ROI.

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Let’s talk.

Tell us about your project—whether it’s 3D, motion graphics, VFX, or Editing

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Team Lead

at backable®

James Mackenzie

Backable®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your project—whether it’s 3D, motion graphics, VFX, or Editing

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Team Lead

at backable®

James Mackenzie

Backable®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 Backable® Studio

Let’s talk.

Tell us about your project—whether it’s 3D, motion graphics, VFX, or Editing

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Team Lead

at backable®

James Mackenzie