Carbon to Stone

Carbon to Stone

Introduction

Introduction

In 2024, Carbon to stone, which was birthed from the Gadikota Lab at Cornell University, has led foundational research, resulting in 5 patents in the decarbonization space. Their mission is helping heavy industries like steel, copper, and others become more sustainable by turning CO2 and material waste streams into valuable resources.

Year

2025

Industry

Carbon Re-capture & Upcycle

Scope of work

/

3D animation

/

Motion Graphics

/

Editing

Timeline

4 weeks

Introduction

In 2024, Carbon to stone, which was birthed from the Gadikota Lab at Cornell University, has led foundational research, resulting in 5 patents in the decarbonization space. Their mission is helping heavy industries like steel, copper, and others become more sustainable by turning CO2 and material waste streams into valuable resources.

Year

2025

Industry

Carbon Re-capture & Upcycle

Scope of work

/

3D animation

/

Motion Graphics

/

Editing

Timeline

4 weeks

Challenges

Challenges

Challenges

From concept to credibility—fast-tracking Carbon to Stone’s market debut.

Carbon to Stone came to us in a situation we see often—and the very reason our business exists. With investor meetings looming, a major conference just weeks away, and a need to test the market and attract early customers, the pressure was on. The challenge? They only had ideas on paper and a CAD model. With little marketing behind them, they needed to look like a company worth investing in—fast.

Solution

Solution

Solution

From Stats to Story: How Carbon to Stone Won Attention

We partnered closely with Carbon to Stone to develop a 3D animation that clearly showcased what they offer, who it serves, and why it matters. The result addressed their biggest challenges: standing out to investors and customers, signaling credibility, and differentiating themselves from the competition. High-end 3D doesn’t just look impressive—it communicates seriousness, builds trust, and turns complex ideas into stories people remember. For Carbon to Stone, the animation became a core element of their investor pitch. Without it, they would have been limited to statistics alone—powerful, but not compelling. By bringing their vision for CO₂ capture to life, the video helped them present as a credible team tackling a massive problem. Beyond fundraising, they also used the animation at a convention booth later that month, where it drew attention, sparked conversations, and helped them gauge real market interest.

Results

Results

Results

$10K investment, into Carbon to Stone’s first partner and millions in revenue.

While the animation didn’t immediately secure funding during their Techstars investor meeting, its true value showed at a major industry conference. Out of thousands who discovered Carbon to Stone there, four companies approached them to discuss implementation at their plants. One of those conversations turned into a closed deal—securing their first partner and generating multiple millions in value. From a $10,000 upfront investment to millions in return—that’s ROI.

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Let’s talk.

Tell us about your project—whether it’s 3D, motion graphics, VFX, or Editing

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Team Lead

at backable®

James Mackenzie

Backable®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your project—whether it’s 3D, motion graphics, VFX, or Editing

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Team Lead

at backable®

James Mackenzie

Backable®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 Backable® Studio

Let’s talk.

Tell us about your project—whether it’s 3D, motion graphics, VFX, or Editing

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Team Lead

at backable®

James Mackenzie